Walk through an artist's imagination.
In the late 1970s and 80s, when rent around Harajuku was still within reach, young creators set up studios in nearby apartment buildings — small spaces where they made one-of-a-kind work by hand and brought it to Laforet's basement to sell. This "mansion creator" culture shaped the creative identity of Harajuku.
The Love and Madness Market carries that spirit forward. Now in its 4th year, this year it crosses into virtual space for the first time. Six artists build physical booths at Laforet Harajuku B0.5F while simultaneously constructing their inner worlds as 3D environments on MEs. Visitors move between both — experiencing each artist's world across multiple layers.
Meet the Artists
When you enter, you arrive at the market — a space lined with greeting rooms, one for each of the six artists. Inside each room, there's a portal. Step through, and you enter the artist's inner world — the sources of their inspiration, fragments of their thinking, places they haven't shown anyone before.
Meet the Artists
meilyn haruka
A multidisciplinary artist fusing painting and 3DCG. Through motifs drawn from childhood — dollhouses, toys, stuffed animals — she builds soft, dreamlike spaces where fantasy and reality blur.
BLABLAHOSPITAL
A handmade fashion label from Harajuku, stitching together gothic lolita, London punk, and kawaii into singular, one-of-a-kind dresses. Each piece feels like wearing a painting.
dogooooo
A project by creative collective SAYoooooh, working across 3D art, music, video, and sculpture. Their aesthetic draws from Jomon dogu to bridge past and future, physical and virtual.
HISUI HIROKO ITO
Fashion designer Hiroko Ito's brand, built on the philosophy that "wearing is thinking." Conceptual approach starting from structure, numbers, and form — 21 seasons at Japan Fashion Week.
Genie Ink
A San Francisco-born, Tokyo-based illustrator who moves between ink and digital. Minimal lines that hold motion and narrative within stillness. Selected for Pixiv Visions 2024.
uuu3's
A soft vinyl toy artist crafting original characters by hand. Working at the intersection of handmade craft and collectible culture across Japan, China, and the English-speaking world.
"Love" and "Madness" — collectable VRMs
Named after the exhibition itself, two limited avatars have been created exclusively for this event. Love or Madness — you choose which one walks through the worlds with you. VRM format, VTuber streaming compatible.
Photograph the worlds
Walk through the virtual spaces of the Love and Madness Market and take your best shot using MEs' photo mode. The Love and Madness world, the artist worlds — where you go and what you capture is up to you. Submit on SNS with #loveandmadnessworld #愛と狂気のワールド #MEs and share in the MEs community. Selected works will be printed and displayed inside the physical Love and Madness Market at Laforet Harajuku. Weeks 1–3 (Apr 1–21). Judged by participating artists + community vote. Results announced at Community Creation Night.
Mind Environment System
MEs (Mind Environment System) is a platform where artists can express and share their inner worlds as 3D digital spaces. Within MEs, fragments of sketches, research, experiments, and notes coalesce into tangible forms called "Patches." Collecting and combining them sparks new modes of creative dialogue — an immersive experience of walking through an artist's mind. Developed by O Ltd. Accessible on PC via Steam.